Back to Basics: Ecommerce Foundations for 2018
Before you test innovative approaches and trendy channels in the New Year, make sure you have the basics covered. Start with these 6 ecommerce foundations.
The Rise of Podcasting: Promoting Your Brand Through Audio Content
Podcasts are a great way to reach a captive audience and drive sales. Learn two key ways you can use podcasting for your business
Last Minute BFCM Digital Marketing Ideas
Are you ready for the jolliest time of year for ecommerce? Ensure you’ve covered these 5 items to increase sales and drive ongoing engagement this holiday season.
Interstellar Partners with ShipStation
We’re excited to announce a new partnership with ShipStation, the leading web-based shipping software for online retailers.
Good’s Store Ecommerce Store Launch
We’re excited to announce the successful launch of a Shopify Plus site for Good’s Store, a department store catering to the Pennsylvania Dutch community.
Instagram Shoppable Posts Available on Shopify and BigCommerce
Shopify and BigCommerce announced the integration of Instagram Shoppable posts. Learn more about this sales channel and how you can get started.
Shopify Flow: Making Merchants’ Lives Easier
Shopify Flow is a new tool that allows merchants to easily automate common tasks, saving time and effort and creating a better experience for customers.
Apple Special Event 2017: New Products & Features
Apple’s newest Keynote took place on September 12, 2017 at the new Steve Jobs Theater. Learn what new products and features were announced at the event.
Interstellar Presenting on Denver Startup Week Panel
Angie Pascale, Partner and Channel Management Lead, will be speaking at Denver Startup Week about Multichannel Digital Marketing. Learn more about the panel and how to register.
Amazon Spark: What Ecommerce Merchants Need to Know
Amazon Spark is the newest shoppable social network. Here are 5 things you should know about it and tips on how to use it.
Know Your Google Analytics Default Settings
An out-of-the-box implementation of Google Analytics works, but there are some default settings you should know about before you make any business decisions based on the data.
Why Taking a “Soylent Approach” to Marketing Lacks Taste
Can humans survive on nutritional powder alone? Can brands survive on data alone? Sure. But neither will thrive. But by getting to know your audience and speaking in their language, you can connect on deeper and longer level.
Top 6 Ecommerce Analytics KPIs
Are you tracking the right things for your ecommerce site? These 6 KPIs will help you better understand performance and make optimization decisions.
4 Key Themes at Denver Digital Summit
The Digital Summit just wrapped in Denver this week. Find out what the key themes were that permeated the two-day digital conference.
8 Automated Emails You Should Be Sending For Ecommerce
Creating email marketing campaigns for your ecommerce site is simple with marketing automation tools. Here are eight simple yet essential automated emails you should be sending.
SEO May Be Simple, But It Sure Ain’t Easy
The basic principle of SEO–improve visibility on search engines–may be simple and hasn’t changed, but it sure has become more and more complex over the years. Follow these four steps to make the process more efficient and effective.
Why SEO Takes Time and Ongoing Investment
Google recently stated that it can take anywhere from 4 to 12 months to see SEO results. Why does it take so long and is it worth it?
Go Beyond Your Shopify Site: How to Sell Your Products on Other Channels
Are you selling products where your customers go online? Shopify’s sales channels make it simple to sell on social networks, marketplaces and other 3rd party sites. Learn more.
The Magento 1.X Dilemma – You Don’t Have To Go Home But You Can’t Stay Here
The ecommerce universe is constantly evolving, especially when it comes to technology platforms and communication channels. The sunsetting of Magento 1.X products next Fall is a major change, and one that will impact loads of merchants. Here’s the dilemma.
Should You use Emoji in Your Marketing Campaigns?
Emoji can be a fantastic way to connect with your audience. But are they right for your brand and products? Consider these three things to help you decide.